Faculty and Staff Highlight: Cyd Goldfarb

Faculty and Staff Highlight: Cyd Goldfarb

The Office of Institutional Advancement regularly features a Texas Tech University Health Sciences Center El Paso faculty or staff member who exemplifies the vision and mission of our institution. Their journeys to becoming TTUHSC El Paso employees are unique and work experiences vary, but all have a passion to improve the lives of the people in our community. They are dedicated to excellence and committed to care.

This month’s employee is Cyd Goldfarb, senior director of admissions and recruitment for the Hunt School of Dental Medicine.

Dancer and actress Cyd Charisse, famous for her duet opposite Gene Kelly in the “Broadway Melody” ballet finale from Singin’ in the Rain, was the inspiration for Cyd Goldfarb’s name. While Goldfarb didn’t emerge from her youth with the dancing skills of her namesake, she did develop the gift of gab, a skill that’s served her well in the recruitment of the Hunt School of Dental Medicine’s inaugural class.

“I enjoy talking with people,” said Goldfarb, senior director of admissions and recruitment for the Hunt School of Dental Medicine. “My job is recruiting and admitting students to the first dental school in Texas in over 50 years.  My ‘side job’ is marketing our wonderful city to the rest of the state while I’m recruiting students.”

Hunt School of Dental Medicine faculty, as well as 35 community dentists, began student interviews for the school’s inaugural class in September 2020. The school received over 900 applications for only 40 spots in the class of 2025.

“We are very proud of the fact that we are recruiting students as part of our first class who will contribute to our school’s mission statement and serve our community well.”

This is a testament to the importance of providing enhanced educational opportunities in the Borderland, as well as the need for a dental school in the region.

“I’m a firm believer that education and access to health care are transformative to individuals, families and cities,” Goldfarb said.

Prior to joining Texas Tech University Health Sciences Center El Paso, Goldfarb guided students from diverse backgrounds, including economically disadvantaged and underrepresented minority students in El Paso applying to undergraduate programs across the nation. She began working at TTUHSC El Paso in July of 2019.  The COVID-19 pandemic rapidly changed her position to all-virtual recruitment.

“I had to figure out how to virtually recruit our community dentists to interview and then adapt our admissions process to a virtual platform, including teaching our interviewers how to adapt to virtual interviews, all within an inaugural admissions season,” said Goldfarb. “We were unable to provide tours to pre-dental associations as well as our interviewed applicants.  The applicants had never seen the facilities because they were not completed prior to the beginning of the pandemic.” Tours during in-person interviews have recently began again.

As TTUHSC El Paso prepares for the newest cohort of students on campus, Goldfarb is excited about the progression of the school, students and facilities.

“I received a text from Dr. Woodall, the dental school’s professor and associate academic dean, that the ‘heads were in,’ followed by a picture,” said Goldfarb of the unique, life-like dental training manikins in the Dental Learning Center. “I knew then that I had become a dental geek, because I was so excited that the simulation clinic for dental students was complete.”

TTUHSC El Paso employees are the institution’s most valuable resource. Click here to suggest candidates for future Faculty and Staff Highlights.